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Shopify’s Monster Year Highlights a Generational Shift to Digital (Thinks Out...
Shopify provides a platform for businesses to sell online to customers. But their recent earnings call provides deeper insights into the generational shift to digital we’re all living through....
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Is Content a Strategic Product for Your Business? (Thinks Out Loud Episode 319)
It’s cliche among digital marketers to say, "Content is King" for a reason: Because it’s true. But what does that mean for your business? More importantly, how can you put that to work for your...
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A Year of Digital: The Pandemic, One Year On (Thinks Out Loud Episode 320)
Can you believe it’s been a year since the pandemic started? I mean, I’m sure you can; you’ve lived through it. And one entirely believable result of the pandemic is that we have now lived through a...
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Where Digital Might Take Us Next (Thinks Out Loud Episode 321)
With all the changes we’ve lived through in the last year, it’s fair to ask where digital might take us next. Will the winding down of the pandemic lead to a radical resurgence of in-person,...
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What I’ve Learned in 10 Years as an Entrepreneur (Thinks Out Loud Episode 322)
I started my company ten years ago this month. And, that’s got me thinking a fair bit about what I’ve learned in the last 10 years as an entrepreneur. While some of these lessons are things you...
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Digital Transformation is All About Customers (Thinks Out Loud Episode 323)
It’s no secret that we think about digital transformation, digital marketing, and ecommerce constantly here at Tim Peter & Associates and Thinks Out Loud. That’s what we do, after all. But...
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Taylor Swift’s Playbook Shows Why the Modern Marketing Team is a Media...
This should be a fun one, Big Thinkers. You probably heard that Taylor Swift just re-recorded and released an updated version of her breakthrough album, Fearless. What in the world could that possibly...
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Day One at Amazon and Developing a Digital Culture (Thinks Out Loud Episode 325)
Jeff Bezos released his latest — and last — letter to shareholders as CEO of the company. And it’s an extraordinary document, filled with lessons that demonstrate why the company continues to be...
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Are You Using Digital to Create Customers or Create Fans? (Thinks Out Loud...
A protestor outraged by the introduction of the European Super League held a sign that said, "Fans, Not Customers." The nascent soccer competition felt its customers’ — excuse me, fans’ — wrath and...
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Why Digital Leaders Bet on the Future (Thinks Out Loud Episode 327)
When is it a bad idea to bet on the future? How about… never. First, we’re seeing massive shifts in customer behavior during the pandemic — behaviors that look likely to last. Second, the emergence of...
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Is Content Still King or Have the Gatekeepers Won? (Thinks Out Loud Episode 328)
It’s that time of year again, one where someone suggests that content marketing as we know it is dead. And when it’s someone like Rand Fishkin, it’s worth listening to what he has to say. But… is he...
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Three Content Distribution Concepts to Help Your Company’s Content Marketing...
Content is still king. Period. But the king can’t rule if no one ever sees it. Which is why a content strategy that doesn’t account for content distribution isn’t much of a strategy at all. So what...
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Key Digital Trends Revealed By Big Tech’s Q3 Earnings (Thinks Out Loud...
Every quarter, we pay close attention to what the Big Tech players — Apple, Google, Facebook, Amazon, and Microsoft (AGFAM), plus Shopify and others — have to say about the state of digital. Their...
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Why Digital Transformation is More Than Just E-commerce (Thinks Out Loud 331)
We’ve long claimed around here that "it’s all e-commerce." But, with digital transformation top of mind for so many companies, it’s fair to ask, "Is e-commerce enough?" Can you claim that you’ve become...
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Thinks Out Loud Thanksgiving 2021 + Bonus Content! (Thinks Out Loud 332)
With the Thanksgiving holiday right around the corner, we’re doing something a little different this time, focusing on giving thanks to you, our listeners, for tuning in week after week. We’ll be back...
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Revisiting “What Are We Doing Here?”
Tim is out this week due to a death in the family. In light of that, we thought you might appreciate his comments in an episode from 2018 called, "What Are We Doing Here?" We’ll be back with a regular...
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What Do You Want Next Year to Be? Here’s How to Be a STAR (Thinks Out Loud 333)
One of the most successful ways to "live in the future" is to learn from the past. And, of course, to apply the learnings you take away from the past. But how can you do that most effectively? What...
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Revisiting "What I’ve Learned in 10 Years as an Entrepreneur"
Given that this is a quiet week leading into the New Year’s holiday, we thought you might enjoy this repost of Episode 322, "What I’ve Learned in 10 Years as an Entrepreneur" from March of 2021....
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How Much Will 2022’s Top Tech Trends Shape Your Digital Strategy This Year?...
There are a number of top tech trends that will dominate 2022’s discourse. Among these are: The metaverse AI and machine learning Crypto and web3 The "techlash" (i.e., the backlash to Big Tech/AGFAM)...
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What 2022 Trends Should Marketers Care About? (Thinks Out Loud Episode 335)
Last week, we talked about some big tech trends for 2022 and why, mostly, they don’t matter for your business this year. Which begs the question: Are there any 2022 trends that do matter for business...
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